BMW's Neue Klasse EVs Aim To Be Profitable As Gas Engines Get More Expensive

At "high volume," BMW's new crop of EVs aim to make just as much money as ICE vehicles—which are not getting cheaper to build.

In every way possible, from design to performance to financial stability, the original Neue Klasse ("New Class") cars of the 1960s and '70s defined what we understand BMW to be today. That BMW's next generation of electric vehicles bears the same name underscores how important they are to the German automaker's future as well. And in time, the hope is that these EVs will reach the same level of profitability as BMW's internal combustion engine cars—which, by the way, are not getting cheaper to build.

Very much the opposite, said Frank Weber, BMW's management board member in charge of development on a media roundtable this week after the debut of the new Vision Neue Klasse X. That car, its sedan counterpart and the new ground-up EV platform both use are very big deals for BMW, Weber said.

And the company certainly does not plan on losing money on them.

[Read the rest at InsideEVs]