1 min read

For Huge Moves: Who Is Driving My Car?

Automakers are building increasingly connected, digital and personalized driving experiences. AI is key to all of that.
For Huge Moves: Who Is Driving My Car?

The year 2023 may end up being remembered as the year the world truly took notice of modern AI, and ChatGPT — the AI-driven chatbot that generates human-like text responses to just about anything you ask it — could prove to be the tip of the spear for this revolution. While the technology is still rapidly evolving and highly controversial, actual applications of its latest version (GPT-4) include coding entire games and auto-generating whole legal documents. Its potential, AI advocates say, could be limitless.

Imagine, then, what it could do inside a vehicle. Last month, General Motors made headlines after it was reported the auto giant was exploring ways to use ChatGPT in vehicles as part of its Microsoft partnership. In a car, GM officials said, ChatGPT could power a voice-activated virtual personal assistant that might explain how to use complicated in-car features, predict when repairs are needed or even explain how to mount a spare tire if you have a blowout. Given how complicated modern cars are becoming, an AI assistant sounds brilliant.

There’s just one problem; the headlines are premature. A GM spokesperson confirmed to Huge Moves that while ChatGPT has many potential in-car applications, the company has no actual agreement to use ChatGPT for any car features, despite some news outlets running a little too far with the story.

[Read the rest at Huge Moves]