For The Verge: Sony and Honda’s EV goes where the Apple Car never did
It’s easy to be cynical about Sony’s entry into the automotive world. Even the name — Afeela — evokes more eye rolls than serious expressions. But here’s why you should take it seriously.
For nearly a decade now, Apple’s Project Titan has remained the world’s greatest mystery on four wheels.
What would an Apple Car look like? Why would a consumer tech company get into the car game? Who would build it, and how would they sell it? And what would it mean for the car industry’s ongoing electric and digital transformation?
Today, the Apple Car remains a total enigma. But almost out of nowhere, Sony — not Apple — has emerged as the tech giant that might have figured out how to make the rubber meet the road.
