Land Of The Giants, Episode 1: The Electric Car Goes Mainstream
How Tesla almost went out of business — and then broke the auto industry.
In 2016, Tesla CEO Elon Musk stood on a stage in Los Angeles to introduce the company’s new car to the world: the Model 3. There was just one problem. The car didn’t exist yet.
In episode one of Land of the Giants: The Tesla Shock Wave, we’re diving into the tumultuous production of the Model 3, Tesla’s first electric car for the masses. Tesla became a giant in the auto industry based off the success of the Model 3, an affordable EV that seamlessly blended cool tech with an affordable price. But the car very nearly drove Tesla out of business — and, along with it, the company’s capricious, bombastic leader, Elon Musk.
