1 min read

Land Of The Giants, Episode 4: The Human Cost of 'Ultra Hardcore'

We turn a spotlight on the people who work in the factory, build the cars, and bear the brunt of Elon Musk’s ‘ultra hardcore’ work culture.

Ever wonder what it’s like to work at Tesla, the biggest, most exciting car company in the world? Elon Musk is known for setting lofty goals and expecting nothing short of perfection from his workers. He often urges his employees to go “super hardcore” or “ultra hardcore” — an ethos he recently brought to X / Twitter.

But that ethos has real-world implications for the people who work at Tesla. For the fourth episode of Land of the Giants: The Tesla Shock Wave, we talked to the employees who often bear the brunt of this “hardcore” work culture.

And their stories may shock you: extremely long hours, unsafe working conditions, harassment, scandals, fines, lawsuits, and above all else, a fear that one false slip will lead to termination.