Why the all-electric Volvo EX30 is such a big deal
Almost a decade ago, Volvo drove into the modern era by going big. Literally. The second-generation XC90 crossover that launched in 2015 helped reset a brand associated with boxy station wagons by offering innovative hybrid engines, striking styling and a big tablet center screen that felt right out of the Tesla playbook.
Now, the car that’s poised to be Volvo’s next big hit is actually pretty small — and affordable, too.
The EX30, which recently made its North American debut in New York, is a car full of firsts. Volvo’s first compact fully electric crossover is its quickest car ever and is outfitted with an innovative, yet cheaper interior made with sustainable materials — a combination the automaker believes is key to turning the EX30 into a mass-volume, mainstream success.
